Solving the Challenges: 4 Common Issues New iGaming Affiliates Encounter

Most affiliates dream of “one day” making it into iGaming. There are numerous reasons to do so:

• iGaming payouts are endless – the better you get, the higher they go
• Once you’ve found success, it will keep coming
• There are many lucrative niches to expand into
• Traffic sources you’re already using will do well
• There’s lots of money in the industry (and it’s growing)
• Caps are rarely an issue

Plus, it’s an easy transition from social traffic and other sources “in-the-know” affiliates are great with, such as PPC, SEO, streamers and influencers. With so many viable options to generate income in this arena, it seems crazy that there isn’t more activity coming from the broader affiliate marketing scene.

But the truth is, it’s not easy to get “in” without help.

To become successful in iGaming, you have to build your empire from the ground up. And going it alone is close to impossible.

There are a lot of reasons not to join. But, as with most successful endeavors, where others see a problem, you have to be resourceful and find a solution.

1. FINDING THE RIGHT NETWORK

One of the biggest headaches affiliates have is dealing with affiliate networks. There are hundreds of them. With so many available, operators and affiliates are spread thin and only exposed to the members within that network. So you must create numerous accounts and continually search to find operators and offers that suit your needs. It’s a painful process and wastes a lot of your time. On top of that, these networks have managers that are slow to respond and are not updated with the newest promotions and graphics. It all adds up to a poor experience that puts a damper on your efforts. 

The Solution: A public network! Affiliate Roulette functions as an affiliate network but differs in important ways. It is the first public network for both parties to use. By being public and servicing operators and affiliates, it creates 1 place for everyone to network. And it links you directly with the operators’ affiliate program and their affiliate managers, so you eliminate the middleman and can go right to the source, who gives you better service and faster responses. 

2. EARNING THE HIGHEST PAYOUTS

Negotiation is the name of the game here. It’s hard to argue for better payouts when you can’t compare yourself to the competition.

Think about it – you spend lots of time applying your skills finding and converting traffic. You’re an expert at what you do, but when you reach out to new clients, they do not know what you can achieve. So you rely on them to trust your word and the stats you give them. But operators have been fooled too many times and lost too much money to trust unknown affiliates. So they either decline to work with you or offer you lower commissions than you deserve. 

The Solution: Build your reputation on Affiliate Roulette. Consider them like an agent– giving you a platform that speaks for you, but in this case, those speaking are other operators that have worked with you. And operators will trust feedback from other operators. This makes negotiating and onboarding new clients a fast and easy process. 

3. REVSHARE, CPA AND HYBRID MODELS ARE UNIQUE – AND CHOOSING THE RIGHT ONE IS HIGHLY IMPORTANT

There are three primary payout methods in iGaming:

• RevShare
• CPA
• Hybrid

Without experience, which one do you choose?

The Solution: When your players have outstanding LTV (lifetime value), you should have your sights set on RevShare. If you do not ask for any type of CPA, you can negotiate the highest % revshare possible which will bring far more value in the long run.

If you’re still mastering the vertical, you should stick to the CPA and Hybrid models. They’re better for generating cash when your player value fluctuates. But be warned, consistently sending low value traffic while charging high CPA’s will not be good for your reputation. To help you avoid this, Affiliate Roulette allows operators to upload your KPI’s, which makes it easy to find a commission that is profitable for both of you. And this leads to long term relationships that are important in iGaming.

4. FINDING THE CPA “SWEET SPOT” IS HIGHLY DEPENDENT ON TRAFFIC QUALITY

Traffic quality is always a concern for operators. But the highest payouts in the industry demand the highest level of scrutiny over quality.

Different types of traffic deserve different CPAs. It all comes down to the actual players you generate; some will be more valuable than others, and certain traffic sources will generate certain types of players.

When you know what your traffic brings, you can ask for what you’re worth. But again, getting to that point takes time (and a strong relationship).

The Solution: KPI’s (known performance indicators)

Transparency is paramount if you want to succeed in iGaming and Affiliate Roulette has made this easy for everyone. KPI’s such as ROI and # of FTD’s give operators some data to base their expectations on. This streamlines negotiations and gets you producing faster.  

THE ADVANTAGE AFFILIATE ROULETTE OFFERS IGAMING AFFILIATES

For all the hurdles that iGaming presents, it’s undoubtedly a vertical that every affiliate should consider. Thankfully the industry is evolving and advancements in networking have streamlined many aspects that made getting involved a daunting task. Affiliate Roulette is the crossover platform that helps new affiliates as well as veteran affiliates enhance networking, productivity and saves both money and time. Its networking 365 days a year, and cost you nothing to use!

WHY OPERATORS CHOOSE AFFILIATE ROULETTE

Affiliates aren’t the only ones who love all the money-making benefits Affiliate Roulette provides. Operators enjoy a significantly larger pool of affiliates, with varied traffic sources that allow them to extend their reach and player base with ease and confidence. And by eliminating private networks and working directly with affiliates, they no longer incur fees paid to these networks which gives more headroom to pay higher commissions to affiliates. Operators that are new to iGaming now have a reliable source of affiliates unlike in the past. It is a win-win situation for both sides!