Aristocrat Leisure, a leading Australian gaming company, is making strategic moves to expand its presence in the U.S. online gaming market. With a strong foundation in traditional slot machines and land-based gaming, the company is now focusing on digital growth, targeting both iGaming and digital lotteries. This expansion comes at a crucial time, as the […]
The Role of Payment Methods in iGaming Success In today’s fast-paced iGaming industry, player retention is just as crucial as player acquisition. A seamless, fast, and secure payment experience can make the difference between a loyal customer and a one-time player. As competition intensifies, operators must ensure their payment infrastructure meets the growing expectations of […]
The iGaming industry in the United States may soon see a significant expansion as Illinois lawmakers push forward new legislation to legalize online casino gaming. Senate Bill 1963 (SB 1963) and House Bill 3080 (HB 3080) aim to create a regulated framework for iGaming while addressing concerns about competition with traditional casinos. If passed, Illinois […]
BetMGM’s Dominance in the iGaming Market BetMGM, a joint venture between MGM Resorts International and Entain, has solidified itself as a market leader in the U.S. iGaming industry. The company recently reported record-breaking revenue growth, driven by strategic innovations, an aggressive market expansion approach, and advanced player engagement tactics. As online gaming continues to boom, […]
The world of affiliate marketing is constantly evolving, with new trends, regulations, and strategies emerging all the time. As we kick off 2025, it’s important for marketers to stay up to date with the latest developments in the industry. This January, we’ve seen several key movements that could shape the future of affiliate marketing. From […]
In the highly competitive iGaming sector, affiliate marketers face a unique challenge: building and maintaining audience loyalty. With so many options available to players, loyalty can be fleeting unless affiliates provide more than just promotional offers. By fostering trust, engagement, and long-term relationships, affiliates can create a sustainable and loyal audience that keeps coming back. […]
The iGaming industry continues to evolve rapidly, with new trends shaping how brands engage players and drive revenue. As competition intensifies, staying ahead requires innovative marketing strategies that maximize conversions, enhance player engagement, and build long-term loyalty. In 2025, the key to success lies in leveraging technology, personalization, and data-driven insights. Here are 12 must-try […]
In January 2025, VERSUS, a prominent online casino and sportsbook operator in Spain, announced the renewal of its partnership with NetRefer, a leading provider of affiliate marketing solutions for the iGaming industry. This collaboration aims to enhance VERSUS’s affiliate marketing strategies, reinforcing its position in the Spanish iGaming market. VERSUS: A Brief Overview Established in […]
Artificial intelligence (AI) is rapidly transforming the iGaming affiliate marketing landscape, bringing efficiency, automation, and data-driven insights to an industry that thrives on performance and optimization. As AI technology advances, affiliates and operators must adapt to stay competitive in 2025. From predictive analytics to AI-generated content, automation, and fraud detection, AI is streamlining operations, enhancing […]
Affiliate marketing has seen rapid transformation over the years, and as we head into 2025, the landscape is evolving faster than ever. With advancements in technology, shifts in consumer behavior, and increasing regulations, affiliates and operators need to stay ahead of the curve to remain competitive. In this article, we’ll explore key trends shaping the […]