Interview with Jacques Nait – Founder Of Betcub

Interviewee: Jacques Nait
Interview Date: 03/13/2024
LinkedIn: Click Here
View Affiliate Profile: Betcub on Affiliate Roulette

In an engaging interview with Jacques Nait – Founder of Betcub, we embarked on an exploration of the dynamic world of iGaming. Jacques shared his invaluable insights on the industry’s latest trends and growth strategies, offering a comprehensive look into what lies ahead in this ever-evolving landscape.

Edward: Can you tell us a bit about your background and how you got involved in the iGaming affiliate industry?

My journey in the iGaming affiliate industry began back in 2003 when I landed a customer services position at a small gambling operator based in London. After a year, I decided to explore the exciting world of affiliate marketing. Over the next 2 years, I developed my skills in this role, gaining valuable insights into the industry.

Driven by curiosity and a passion for growth, I transitioned to various gambling operators, ranging from small-scale ventures to major players, over the next 4 years. This diverse experience allowed me to understand the nuances of the industry, from affiliate partnerships to player acquisition strategies.

However, my journey didn’t stop there. Eager to broaden my horizons, I ventured into different industries, absorbing knowledge and adapting my expertise along the way. Eventually, I took a leap and started Betcub.com, where I now operate as an affiliate. Being on the other side of the spectrum has given me a unique perspective, allowing me to create meaningful connections and drive success in the iGaming world.

Edward: Many affiliates face challenges when starting out. What difficulties did you encounter on your journey to success in the iGaming affiliate industry?

I’ve encountered several hurdles on my journey to where I am today. Let me share some of the difficulties I’ve been facing:

1) Platform Development and Team Building:

– Platform Development: Creating a robust and user-friendly platform is crucial. Finding the right developers, designers, and technical experts to build and maintain the platform was a challenge. Balancing functionality, aesthetics, and performance required careful planning.

– Team Building: Assembling a skilled team is essential. Ensuring that you have the right people around you to ensure smooth operations is not an easy task. Finding individuals who share the same vision, work ethic, and trust your philosophy is critical.

2) Traffic Acquisition:

– Organic Traffic: Attracting organic traffic to the website is a significant challenge. SEO, content marketing, and building a brand presence required consistent effort. Patience is key as organic growth takes time.

– Paid Traffic: Navigating paid advertising (PPC, social media ads, etc.) is equally challenging. Optimizing ad campaigns, managing budgets, and targeting the right audience demanded continuous learning and adaptation.

3) Navigating the Gambling Space:

– Regulations and Compliance: The iGaming industry operates within strict regulations. Understanding legal requirements, licensing, and compliance was a learning curve. Staying updated with changes in laws across different regions is essential.

– Ethical Considerations: Promoting a safe and enjoyable experience for users while adhering to ethical standards required thoughtful decision-making.

4) Learning and Testing:

– Continuous Learning: The industry evolves rapidly. Keeping up with trends, algorithm updates, and industry news was a challenge. Regular learning through webinars, conferences, and networking helped me stay informed.

– Testing Strategies: Trial and error is definitely part of the journey. Testing different marketing strategies, affiliate programs, and conversion optimization techniques is allowing me to refine my approach.

In summary, the iGaming affiliate industry demands resilience, adaptability, and a willingness to learn.

Edward: What aspects of being an iGaming affiliate do you enjoy the most? Are there specific elements or experiences that keep you motivated in this industry?

I find the opportunity to explore potential partnerships with gambling operators to be one of the most enjoyable aspects of my job. Whether it’s reaching out to established brands or discovering emerging affiliate programs, the thrill lies in connecting with industry players. Networking events, conferences, and online groups allow me to engage with like-minded professionals, exchange ideas, and build lasting relationships. It’s these interactions that keep me motivated in this business. Being an iGaming affiliate is a blend of strategy, relationship-building, and constant learning. It’s a journey where every twist and turn adds to the excitement, and I’m eager to see what the next chapter holds.

Edward: On the flip side, what aspects of the iGaming affiliate industry do you dislike or find challenging?

Tracking results by logging into different affiliate platforms can be time-consuming and often feels tedious. Manually navigating through various dashboards, pulling data, and analyzing performance metrics can eat up valuable hours. The solution is to invest in aggregators to consolidate their stats in one place, simplifying this process would definitely enhance efficiency.

Edward: Could you share some of the most common or recurring issues you face as an affiliate in the iGaming sector?

As an affiliate in the iGaming sector, I’ve been encounter several challenges. Here are some of the most common issues:

– Regulatory Challenges: The iGaming industry operates under extensive regulations, both online and offline, across different countries. Affiliates must familiarize themselves with the regulatory landscape in the regions where they operate or promote gambling campaigns. Key aspects include licensing requirements, restrictions on marketing practices, age verification protocols, and responsible gaming initiatives.

– Content Quality: Producing compelling and valuable content is crucial. High-quality content not only attracts users but also ensures compliance with regulations. Balancing engaging content with responsible messaging is essential.

– Dependence on Operators: Affiliates rely on iGaming operators for tracking, reporting, and payouts. Building strong relationships with operators is vital.

– Navigating Market Saturation: The iGaming niche is competitive, with numerous websites and platforms vying for attention. Standing out requires creativity, unique angles, and targeted marketing strategies.

– Affiliate Marketing Ethics: Adhering to ethical practices is essential. Transparency, honesty, and responsible promotion contribute to long-term success.

– Lack of UX Focus: User experience (UX) matters. Affiliates should consider the usability, design, and functionality of the platforms they promote. A positive user experience enhances conversions.

– SEO: Avoid unethical SEO practices, such as keyword stuffing, cloaking, or link schemes. Search engines penalize such tactics, impacting rankings and credibility.

– Advanced Link Building: Building high-quality backlinks is essential for SEO. Focus on natural link acquisition through guest posts, collaborations, and relevant industry connections

Edward: In what ways do you think Affiliate Roulette can help affiliates overcome these challenges and streamline their operations in the industry?

Affiliate Roulette can play a pivotal role in assisting affiliates to overcome challenges and streamline our operations in the iGaming industry by:

– Knowledge Sharing and Networking

– Educational Resources

– Regulatory Guidance

– Partnerships and Opportunities

– Performance Metrics and Analytics

– Community Forums and Discussions

– Collaborative Campaigns

Edward: What changes or improvements would you like to see in the iGaming industry that could benefit both affiliates and operators?

Here are some changes and improvements that could benefit both affiliates and operators in the iGaming industry:

Transparency and Fairness:

Affiliates: Clear and transparent revenue-sharing models. Affiliates should have access to accurate data on player activity, conversions, and commissions.

Operators: Transparent terms for affiliates, fair commission structures, and timely payments.

Collaboration and Communication:

Affiliates: Improved communication channels with operators. Regular updates on promotions, changes, and compliance requirements.

Operators: Collaborate with affiliates to align marketing strategies, share insights, and optimize campaigns.

Regulatory Clarity:

Affiliates: Clear guidelines on advertising, responsible gaming, and compliance. Operators should provide resources to help affiliates navigate regulations.

Operators: Work closely with affiliates to ensure compliance with local laws and regulations.

Quality Content and Creativity:

Affiliates: Encourage affiliates to create high-quality, engaging content. Operators should value creativity and unique approaches.

Operators: Support affiliates in content creation. Provide access to promotional materials, banners, and exclusive offers.

Innovative Marketing Tools:

Affiliates: Access to advanced marketing tools, analytics, and tracking systems. Personalized marketing materials for different audiences.

Operators: Invest in cutting-edge affiliate management platforms. Offer APIs, widgets, and dynamic banners.

Player Retention Strategies:

Affiliates: Encourage operators to focus on player retention. Loyal players benefit both affiliates and operators.

Operators: Collaborate with affiliates to design retention campaigns, loyalty programs, and personalized offers.

Diversification of Products:

Affiliates: Promote a variety of iGaming products beyond traditional casino games (e.g.,  esports, virtual sports).

Operators: Expand product offerings to cater to diverse affiliate audiences.

Long-Term Partnerships:

Affiliates: Seek long-term partnerships with reputable operators. Stability and trust lead to sustained success.

Operators: Value loyal affiliates and invest in their growth. Avoid short-term thinking.

Data Security and Privacy:

Affiliates: Ensure secure data handling practices. Protect player information and comply with privacy regulations.

Operators: Implement robust security measures. Affiliates should trust operators with sensitive data.

Education and Training:

Affiliates: Continuous learning about industry trends, SEO, and marketing strategies.

Operators: Offer webinars, workshops, and resources to educate affiliates.

Edward: Building a strong online presence and standing out from the crowd can be challenging. Can you share your experiences and strategies for establishing your presence as an iGaming affiliate?

Establishing a robust online presence as an iGaming affiliate requires a strategic approach. Here are some strategies and insights based on my knowledge:

– Understand the Industry Inside Out:

Dive deep into the iGaming industry. Understand the nuances, trends, and player behavior. Stay informed about new games, regulations, and technological advancements.

– Identify Your Target Market Accurately:

Define your niche. Are you targeting sports bettors, casino enthusiasts, or poker players? Tailor your content and promotions accordingly.

– Create Engaging Content:

Content is king. Develop high-quality articles, videos, and social media posts. Share game reviews, betting tips, and industry news. Engage your audience with captivating storytelling.

– Leverage SEO Techniques:

Optimize your website for search engines. Use relevant keywords, meta tags, and backlinks. Appearing on the first page of search results boosts visibility.

– Build Relationships with Operators:

Connect with reputable iGaming operators. Attend industry conferences, webinars, and networking events. Strong relationships lead to better deals and exclusive offers.

– Monitor and Adjust Campaigns:

Regularly analyze your performance metrics. Adjust your marketing campaigns based on data. Test different approaches and optimize for better results.

– Influencer Marketing:

Collaborate with influencers in the iGaming space. Their endorsement can significantly boost your credibility and reach.

– Live Streaming Platforms:

Explore live streaming on platforms like Twitch and YouTube. Host gaming sessions, share strategies, and interact with viewers. Live streaming builds a loyal audience.

– Focus on Trust and Reputation:

Be transparent and honest. Build trust with your audience. Reputation matters in the iGaming world.

– Diversify Your Promotions:

Promote various iGaming products—slots, poker, sports betting, etc. Diversification increases your chances of success.

Edward: Affiliate Roulette’s platform allows affiliates to gather real reviews from operators they’ve collaborated with to build trust. How do you believe this feature can enhance your negotiations and relationships with potential partners?

The ability to gather real reviews from operators on Affiliate Roulette’s platform is a game-changer for both affiliates and potential partners. Real reviews provide social proof. When potential partners see positive feedback from other operators, it builds credibility. Trust is essential in affiliate partnerships, and genuine reviews validate your reputation. Operators’ reviews offer insights from the other side. Affiliates gain a better understanding of what operators value and their expectations. Real reviews create a win-win situation. They boost your credibility, provide insights, and strengthen bonds with potential partners.

Edward: What are your thoughts on the future of the iGaming affiliate industry? Are there any emerging trends or opportunities that excite you?

I think Blockchain technology will take a big part as it offers transparency, security, and decentralized payment options. Affiliates can explore partnerships with crypto casinos and leverage blockchain’s benefits. Also Influencer Marketing will be another focus in the near future. Collaborating with influencers in the iGaming space increases reach. Authentic endorsements resonate with audiences and boost credibility. In summary, the iGaming affiliate industry’s future is dynamic and full of opportunities. Staying adaptable, informed, and innovative will be key to success in this ever-evolving landscape.

Edward: Lastly, how can you see Affiliate Roulette contributing to your success as an iGaming affiliate? What do you like most about Affiliate Roulette?

As an iGaming affiliate, the ability to gather real reviews from verified operators is invaluable. These reviews provide insights into an affiliate’s past performance, helping me make informed decisions during collaborations. Real reviews act as social proof. When potential partners see positive feedback from operators, it enhances my credibility. Trust is crucial in this industry, and genuine reviews validate my reputation. Also, the platform allows operators to rate, review, and share performance data about affiliates. Affiliate Roulette serves as a community-driven platform. It’s not just another review site; it’s a space where affiliates and operators can promote, interact, and collaborate. Building mutually beneficial relationships becomes easier.

We extend our sincere appreciation to Jacques Nait, Founder of BetCub, for graciously sharing his invaluable insights and expertise with us today. His thoughtful perspectives on the iGaming industry are truly enlightening and enriching. We also want to express our heartfelt gratitude to our dedicated audience at The Inside Bet for your unwavering support. We eagerly anticipate bringing you more captivating interviews and content to enhance your journey in the iGaming realm. Thank you for being an integral part of our community.