Blog
The iGaming industry is rapidly evolving, and with it, so are the expectations of the modern player. In 2025, success in this space isn’t just about flashy bonuses or big jackpots—it’s about understanding the mindset of the player and meeting their growing list of demands. Affiliates and casino operators alike must adapt to shifting preferences, […]
Introduction In the fast-paced world of iGaming, reputation is everything. Operators are constantly looking for affiliates they can trust, and affiliates need to stand out to secure better partnerships and higher commissions. If you want to grow in this industry, you need to prove your value, build credibility, and establish trust with operators. Here’s how you can boost your […]
Artificial intelligence (AI) is reshaping the iGaming industry, driving innovations in player engagement, marketing, and fraud detection. As online casinos compete for user attention, AI-powered tools are becoming essential for delivering personalized experiences and optimizing operations. This article explores how AI is influencing iGaming, its benefits for affiliates and operators, and what the future holds […]
The UK online casino market is highly competitive, with players constantly searching for the best promotions. Free spins bonuses remain one of the most effective incentives to attract and retain players. For iGaming affiliates, understanding how to market these bonuses effectively can lead to higher conversions and increased commissions. In this article, we’ll explore why […]
The state of Illinois is exploring the possibility of legalizing online casino gaming, a move that could significantly impact the iGaming industry. While Illinois already allows sports betting, the introduction of legal iGaming would open new revenue streams for operators and affiliates. This article examines what the potential legalization means for key industry players, the […]
A recent investigation has revealed that major payment processors, including Mastercard and Visa, have been linked to unlicensed online gambling websites. These sites, accused of defrauding customers, highlight ongoing concerns about regulatory oversight and financial security in the iGaming industry. For casino operators and affiliates, this development raises important questions about payment processing, compliance, and […]
The online casino industry is more competitive than ever, with operators constantly looking for new ways to attract and retain players. DraftKings, a leading name in the iGaming space, is now taking a page from Netflix’s playbook to improve player engagement. By focusing on personalized content and exclusive games, DraftKings is positioning itself as a […]
In the competitive world of iGaming, forming reliable partnerships between affiliates and operators is critical. With thousands of affiliates and casino brands in the market, ensuring trust, transparency, and efficiency in these relationships has become more challenging than ever. Traditionally, finding the right affiliates or operators relied on word-of-mouth recommendations, networking events, or cold outreach. […]
Casino bonus websites have become one of the most influential traffic sources in the iGaming industry. Whether through exclusive deals, player reviews, or data-driven recommendations, these platforms play a crucial role in helping players find the best online casinos while driving high-converting traffic to operators. But as player expectations evolve and industry regulations tighten, these […]
Driving traffic to online casinos remains the top priority for iGaming affiliates, but the landscape is evolving rapidly. With increasing regulations, shifting player behaviors, and rising competition, affiliates must refine their marketing strategies to maximize visibility and revenue. Two dominant traffic-generation methods—Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising—have long been debated in the industry. […]
