Blog
We’re excited to share some fantastic news, Affiliate Roulette has been nominated for Affiliate Product Innovation at the upcoming SBC Affiliate Leaders Awards 2025! This prestigious event will take place on 17th September at Lisbon’s iconic MEO Arena, during the Affiliate Leaders Summit, and will bring together more than 600 top iGaming professionals for an evening dedicated to recognizing […]
The iGaming industry stands at a crossroads in 2025, marked by significant regulatory transformations and rapid technological advancements. Operators and affiliates must adapt to these changes to remain competitive and compliant in an increasingly complex environment. Regulatory Landscape: A Global Overview Regulatory bodies worldwide are intensifying their oversight of online gambling activities. In the United […]
In the fast-moving world of iGaming, affiliate marketers face growing competition to acquire high-converting traffic. While traditional SEO and email remain vital, media buying has become a major focus in 2025 for affiliates looking to scale reach and performance. From programmatic advertising to contextual targeting, media buying is evolving—and iGaming affiliates must adapt. Programmatic Advertising […]
The iGaming affiliate world keeps evolving—but not everyone is evolving with it. While some affiliates are scaling fast with smarter tools and clearer positioning, many others are stuck in outdated models that just don’t work anymore. If you’re still seeing stagnant growth, low conversions, or weak connections with operators, there’s a good chance you’re making […]
The iGaming industry is rapidly evolving, and with it, so are the expectations of the modern player. In 2025, success in this space isn’t just about flashy bonuses or big jackpots—it’s about understanding the mindset of the player and meeting their growing list of demands. Affiliates and casino operators alike must adapt to shifting preferences, […]
Introduction In the fast-paced world of iGaming, reputation is everything. Operators are constantly looking for affiliates they can trust, and affiliates need to stand out to secure better partnerships and higher commissions. If you want to grow in this industry, you need to prove your value, build credibility, and establish trust with operators. Here’s how you can boost your […]
Artificial intelligence (AI) is reshaping the iGaming industry, driving innovations in player engagement, marketing, and fraud detection. As online casinos compete for user attention, AI-powered tools are becoming essential for delivering personalized experiences and optimizing operations. This article explores how AI is influencing iGaming, its benefits for affiliates and operators, and what the future holds […]
The UK online casino market is highly competitive, with players constantly searching for the best promotions. Free spins bonuses remain one of the most effective incentives to attract and retain players. For iGaming affiliates, understanding how to market these bonuses effectively can lead to higher conversions and increased commissions. In this article, we’ll explore why […]
The state of Illinois is exploring the possibility of legalizing online casino gaming, a move that could significantly impact the iGaming industry. While Illinois already allows sports betting, the introduction of legal iGaming would open new revenue streams for operators and affiliates. This article examines what the potential legalization means for key industry players, the […]
A recent investigation has revealed that major payment processors, including Mastercard and Visa, have been linked to unlicensed online gambling websites. These sites, accused of defrauding customers, highlight ongoing concerns about regulatory oversight and financial security in the iGaming industry. For casino operators and affiliates, this development raises important questions about payment processing, compliance, and […]
