Recap: EEGS Webinar on Media Buying in iGaming with André Machado
The Eastern European Gaming Summit (EEGS) recently hosted its first free affiliate webinar, a significant event for professionals in the gaming industry and affiliate enthusiasts. If you missed it, don’t worry! We have a comprehensive recap of the session titled “The Relevance of Media Buying Activity in the Affiliate Space,” featuring valuable insights from industry expert André Machado. You can watch the full webinar on YouTube here.
Webinar Overview
Date and Time:
Originally held at 3 PM CET
Format:
Online via Zoom
Keynote Speaker:
André Machado, Head of Publishers Relation and Affiliation at Sportradar
André Machado, with over 15 years of digital marketing experience, shared his expertise in the gambling and iGaming sectors. Leading Sportradar’s advertising tools and services, Machado’s extensive background includes working with global companies such as Flutter, Entain, and Betway.
Key Takeaways
Focus on Media Buying
The webinar focused on the critical role of media buying in affiliate marketing, especially in the iGaming industry. Key points covered included:
- Effective Strategies: André detailed how to leverage media buying for optimal affiliate marketing outcomes.
- Core Components: Understanding the essential elements that drive successful media buying campaigns.
- Navigational Insights: Practical tips for navigating the media buying landscape to achieve superior results.
Importance of Media Buying in iGaming
Media buying in the iGaming sector is crucial for several reasons:
- Targeted Advertising: Placing ads in front of the right audience at the right time maximizes engagement and conversion rates.
- Cost Efficiency: Strategic ad space purchases optimize marketing budgets, ensuring better returns on investment.
- Brand Visibility: Consistent media buying maintains brand visibility in a crowded market, keeping it top-of-mind for potential customers.
- Performance Tracking: Precise metrics to track campaign performance allow for continuous improvement and adjustment.
Staying Updated: Why It Matters
The iGaming industry is dynamic, with rapid advancements and evolving trends. Staying updated on the latest developments in media buying and affiliate marketing is essential for:
- Competitive Edge: Adopting innovative strategies before competitors.
- Adaptability: Quickly adjusting to market changes.
- Regulatory Compliance: Staying compliant with industry regulations to avoid legal issues.
- Networking Opportunities: Connecting with industry leaders and peers for collaboration and knowledge sharing.
Special Recognition for Participants
Participants of the EEGS Affiliate Webinar received personalized Certificates of Attendance, recognizing their commitment to advanced knowledge and professional development in affiliate marketing.
Watch the Webinar
For those who missed the live session, the full webinar is available on YouTube. Gain first-hand insights and learn effective strategies from André Machado by watching here.
Conclusion
The EEGS Affiliate Webinar on “The Relevance of Media Buying Activity in the Affiliate Space” provided invaluable insights into media buying strategies and their significance in affiliate marketing. If you missed it, be sure to watch the recording and stay ahead in the competitive world of iGaming.
Catch up on the session now and enhance your knowledge in media buying and affiliate marketing.
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