The world of affiliate marketing is constantly evolving, with new trends, regulations, and strategies emerging all the time. As we kick off 2025, it’s important for marketers to stay up to date with the latest developments in the industry. This January, we’ve seen several key movements that could shape the future of affiliate marketing. From […]
In the highly competitive iGaming sector, affiliate marketers face a unique challenge: building and maintaining audience loyalty. With so many options available to players, loyalty can be fleeting unless affiliates provide more than just promotional offers. By fostering trust, engagement, and long-term relationships, affiliates can create a sustainable and loyal audience that keeps coming back. […]
The iGaming industry continues to evolve rapidly, with new trends shaping how brands engage players and drive revenue. As competition intensifies, staying ahead requires innovative marketing strategies that maximize conversions, enhance player engagement, and build long-term loyalty. In 2025, the key to success lies in leveraging technology, personalization, and data-driven insights. Here are 12 must-try […]
Affiliate marketing has seen rapid transformation over the years, and as we head into 2025, the landscape is evolving faster than ever. With advancements in technology, shifts in consumer behavior, and increasing regulations, affiliates and operators need to stay ahead of the curve to remain competitive. In this article, we’ll explore key trends shaping the […]
The iGaming industry continues to expand at an exponential rate, and with it, the competition for visibility and player acquisition grows fiercer. In 2025, marketing agencies specializing in iGaming are setting new benchmarks by leveraging cutting-edge technology, data-driven strategies, and compliance-oriented approaches. These agencies help brands navigate regulatory landscapes, optimize digital campaigns, and ensure sustained […]
Affilka by SOFTSWISS continues to redefine excellence in affiliate management, solidifying its position as an industry leader by securing the prestigious ‘Affiliate Company of the Year’ award at the International Gaming Awards (IGA) 2025. This recognition is a testament to the platform’s innovative features, commitment to transparency, and ability to drive value for operators and affiliates […]
Affiliate marketing continues to grow as one of the most dynamic industries in digital marketing, constantly adapting to new technologies, consumer preferences, and global regulations. As we step into 2025, the landscape is set to evolve even further, bringing opportunities and challenges for affiliates and brands alike. Here’s a look at the emerging trends and […]
The iGaming industry is a thriving, competitive space where affiliates play a crucial role in driving traffic and conversions for operators. However, breaking into this market as a new affiliate can be daunting, given the competition and the challenges of establishing credibility. To succeed, new affiliates need to differentiate themselves and build a strong presence […]
In the competitive world of iGaming, the relationship between affiliates and operators is crucial. Affiliates drive traffic, generate leads, and convert those leads into revenue. For these partnerships to succeed, they must be built on trust and transparency. Without these elements, relationships can deteriorate, leading to missed opportunities, financial losses, and damaged reputations. The Role […]
In the first half of 2024, the iGaming market volume surpassed the impressive milestone of $100.89 billion, underscoring the dynamic development of the online gaming industry. This sector has become one of the most lucrative for generating income, with opportunities ranging from working on casino sites to earning through affiliate programs (AP). Affiliate marketing, in […]
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