The online casino industry is more competitive than ever, with operators constantly looking for new ways to attract and retain players. DraftKings, a leading name in the iGaming space, is now taking a page from Netflix’s playbook to improve player engagement. By focusing on personalized content and exclusive games, DraftKings is positioning itself as a […]
The Death of Skype & Its Impact on iGaming Networking For years, Skype has been the backbone of communication in the iGaming affiliate industry. Casino affiliates and affiliate managers used it to negotiate deals, discuss casino affiliate programs, and build long-term partnerships. With Microsoft officially shutting down Skype in May 2025, this long-standing networking channel […]
Artificial Intelligence (AI) is revolutionizing nearly every industry, and iGaming affiliate marketing is no exception. In 2025, AI-powered personalization is reshaping how affiliates engage users, optimize campaigns, and drive higher conversions. By leveraging AI, affiliates can deliver highly targeted experiences that keep players engaged, improve retention, and maximize revenue. Let’s explore how AI-driven personalization is […]
The world of affiliate marketing is constantly evolving, with new trends, regulations, and strategies emerging all the time. As we kick off 2025, it’s important for marketers to stay up to date with the latest developments in the industry. This January, we’ve seen several key movements that could shape the future of affiliate marketing. From […]
In the highly competitive iGaming sector, affiliate marketers face a unique challenge: building and maintaining audience loyalty. With so many options available to players, loyalty can be fleeting unless affiliates provide more than just promotional offers. By fostering trust, engagement, and long-term relationships, affiliates can create a sustainable and loyal audience that keeps coming back. […]
The iGaming industry continues to evolve rapidly, with new trends shaping how brands engage players and drive revenue. As competition intensifies, staying ahead requires innovative marketing strategies that maximize conversions, enhance player engagement, and build long-term loyalty. In 2025, the key to success lies in leveraging technology, personalization, and data-driven insights. Here are 12 must-try […]
Affiliate marketing has seen rapid transformation over the years, and as we head into 2025, the landscape is evolving faster than ever. With advancements in technology, shifts in consumer behavior, and increasing regulations, affiliates and operators need to stay ahead of the curve to remain competitive. In this article, we’ll explore key trends shaping the […]
The iGaming industry continues to expand at an exponential rate, and with it, the competition for visibility and player acquisition grows fiercer. In 2025, marketing agencies specializing in iGaming are setting new benchmarks by leveraging cutting-edge technology, data-driven strategies, and compliance-oriented approaches. These agencies help brands navigate regulatory landscapes, optimize digital campaigns, and ensure sustained […]
Affilka by SOFTSWISS continues to redefine excellence in affiliate management, solidifying its position as an industry leader by securing the prestigious ‘Affiliate Company of the Year’ award at the International Gaming Awards (IGA) 2025. This recognition is a testament to the platform’s innovative features, commitment to transparency, and ability to drive value for operators and affiliates […]
Affiliate marketing continues to grow as one of the most dynamic industries in digital marketing, constantly adapting to new technologies, consumer preferences, and global regulations. As we step into 2025, the landscape is set to evolve even further, bringing opportunities and challenges for affiliates and brands alike. Here’s a look at the emerging trends and […]
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