In the first half of 2024, the iGaming market volume surpassed the impressive milestone of $100.89 billion, underscoring the dynamic development of the online gaming industry. This sector has become one of the most lucrative for generating income, with opportunities ranging from working on casino sites to earning through affiliate programs (AP). Affiliate marketing, in […]
iGB Live! 2024 is set to return to the vibrant city of Amsterdam from July 16-19, 2024, with the expo days on July 17-18. Hosted at the RAI Amsterdam, this premier event is the largest gathering in the iGaming industry, uniting affiliates, suppliers, and operators under one roof. The event promises a comprehensive program packed […]
The iGaming industry is thriving, and affiliate marketing plays a crucial role in its growth. With the right strategies and tools, iGaming affiliates can tap into a vast market of gamers and casino enthusiasts.
iGaming Sponsorships: Evaluating the ROI In the vibrant world of iGaming, brand visibility can be a game-changer. As the industry becomes increasingly competitive, companies are exploring novel ways to stand out. One strategy that has garnered significant attention is sponsorships. From partnering with sports teams to sponsoring major events, iGaming firms are making their mark. […]
Harnessing Social Media: iGaming’s 2023 Blueprint for Success Social media, with its billion-strong audience, is a golden opportunity for industries looking to expand their reach. The iGaming sector, always quick to adapt, has recognized this potential. As we journey through 2023, let’s decipher how iGaming companies are leveraging social media for unparalleled growth and engagement. […]
Ethical Marketing in iGaming: Striking the Balance in 2023 In an age dominated by digital experiences, the iGaming industry has seen exponential growth. But with its rise, so have the ethical dilemmas tied to its promotion. As businesses seek to optimize their reach and engagement, it’s crucial they balance their marketing strategies with a strong […]
Revolutionizing Reporting: Advanced Tools Every Affiliate Should Know In the digital age, where data-driven decisions are paramount, the role of advanced reporting tools in affiliate marketing cannot be overstated. As the affiliate industry becomes more competitive, having a grasp on comprehensive, insightful data ensures marketers can optimize campaigns, enhance ROI, and stay ahead of the […]
In today’s fast-paced digital world, the iGaming niche continues to evolve, introducing innovative ways to bridge the gap between Operators, Affiliate Managers and iGaming Affiliates. With the rising need to ensure seamless collaborations and boost brand exposures, the industry witnessed the birth of Affiliate Roulette. Affiliate Roulette isn’t just another name in the gaming spectrum; […]
iGaming, a booming sector characterized by online sports betting, casinos, poker, and other virtual gaming platforms, is no stranger to aggressive advertising campaigns. Traditionally, television commercials dominated the advertising landscape for iGaming platforms. But with the meteoric rise of social media, a pertinent question arises: Which is the more effective advertising medium for iGaming—social media […]
Diversifying Traffic Sources: Beyond Traditional Affiliate Methods In the dynamic realm of affiliate marketing, diversification isn’t just a strategy—it’s a necessity. Relying solely on traditional affiliate methods can limit your reach and growth potential. This article explores the art of diversifying traffic sources in affiliate marketing, shedding light on alternative avenues that can breathe new […]
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