How Affiliate Marketing Propelled the iGaming Industry to an $89 Billion Market in 2023

The iGaming Industry’s Meteoric Rise: The Role of Affiliate Marketing and ReferOn’s Impact

The iGaming industry reached a staggering market value of $89 billion in 2023, driven by the increasing prevalence of online gaming, the rise of mobile technologies, and the widespread adoption of innovative affiliate marketing strategies. Among the key players in this transformation is ReferOn, an affiliate marketing platform that has significantly impacted the industry. This article explores the critical role of affiliate marketing in the iGaming sector and highlights ReferOn’s impressive contributions in its first year.

The Power of Affiliate Marketing in iGaming

Affiliate marketing has become instrumental in driving traffic to iGaming platforms, fostering growth through revenue-sharing models and performance-based marketing. Affiliates earn commissions by promoting iGaming sites and bringing in new players, making it a mutually beneficial relationship that has propelled the industry’s expansion.

ReferOn: A Game-Changer in iGaming Affiliate Marketing

ReferOn, launched in early 2023, has quickly become a pivotal player in the iGaming affiliate marketing space. The platform supported 2.4 million new registrations in its inaugural year, showcasing the immense potential of affiliate marketing in the online gaming and betting industry.

ReferOn’s Inaugural Year in Numbers

ReferOn’s success in its first year is marked by several impressive milestones:

• 2.4 Million New Registered Users: Highlighting the platform’s ability to attract and retain players.
• 18,000 Affiliates: Acquired through direct self-registration and engagement strategies.
• 136,000 Active Trackers: Scripts used to monitor and record affiliate marketing activities on over 3,000 active landing pages.
• 35.7 Million Clicks on Affiliate Ads: Ensuring a constant influx of high-quality traffic for ReferOn’s clients.

This translates to approximately 200,000 new monthly registrations, indicating robust and continuous growth.

Addressing Industry Needs with Innovation

David Harris, B2B Affiliate Team Manager of ReferOn, explains the platform’s inception: “After several years in the iGaming industry, we noticed significant shortcomings in existing affiliate platforms, particularly in managing large networks with ease and flexibility. This drove us to create ReferOn.”

Enhancing User Experience and Security

ReferOn has already implemented several updates to improve user experience and security. These include:

• Two-Factor Authentication (2FA): Providing heightened security for users.
• Improved Reward Plan Infrastructure: Ensuring greater flexibility for affiliate growth and promotion.
• Enhanced Mobile User Experience: Facilitating better access and management on mobile devices.

Upcoming features include sub-affiliate and independent deal counting (IDC), designed to ensure transparency, flexibility, and better risk management. Harris emphasizes, “The IDC feature ensures our platform offers a profitable system for all parties involved in affiliate marketing.”

Future Developments

Looking ahead, ReferOn plans to unveil significant enhancements in payments and data management areas in 2024, further solidifying its commitment to providing cutting-edge solutions in the affiliate marketing landscape.

Affiliate Marketing Reshaping the iGaming Industry

The evolution of iGaming affiliate marketing has dramatically changed how operators engage with their audiences and affiliates. This sector is brimming with exciting possibilities, from the rise of influencer marketing and the evolution of player acquisition models to the integration of AI and machine learning.

Platforms like ReferOn harness the power of partnerships between online gaming platforms and affiliate marketers, contributing to the industry’s profitability and fostering a dynamic, competitive ecosystem.

Conclusion

The iGaming industry’s remarkable growth to a market value of $89 billion in 2023 underscores the pivotal role of affiliate marketing. With platforms like ReferOn leading the way, the industry continues to thrive, innovate, and expand. As we look to the future, the integration of new technologies and strategies promises even greater success and opportunities for all stakeholders involved.

Stay tuned to witness how ReferOn and other innovative platforms will continue to shape the future of iGaming affiliate marketing.